@import url('https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;600;700&family=Manrope:wght@400;500;600;700;800&display=swap');
:root{--ink:#410A0E;--paper:#FAF5F0;--line:#D8BFBA;--accent:#E8B7A7;--forest:#410A0E}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font-family:'DM Sans',Arial,sans-serif;font-size:17px;line-height:1.55}a{color:inherit}header{border-bottom:1px solid var(--line)}.wrap{width:min(1180px,calc(100% - 44px));margin:auto}.nav{display:flex;align-items:center;justify-content:space-between;gap:20px;min-height:82px}.brand{text-decoration:none;font-family:Manrope,sans-serif;font-weight:800;letter-spacing:-.04em;font-size:21px;line-height:1.12}.links{display:flex;align-items:center;gap:30px}.links a{text-decoration:none;font-size:14px;font-weight:700}.links a:hover,.links a[aria-current]{text-decoration:underline;text-underline-offset:6px}.button{display:inline-flex;align-items:center;justify-content:center;background:var(--accent);border:1px solid var(--ink);border-radius:100px;padding:14px 24px;text-decoration:none;font-weight:800;font-size:14px;transition:transform .2s,box-shadow .2s}.button:hover{transform:translateY(-2px);box-shadow:3px 4px 0 var(--ink)}.button.dark{background:var(--ink);color:white}.eyebrow{text-transform:uppercase;letter-spacing:.13em;font-size:12px;font-weight:800}.hero{padding:100px 0 100px;display:grid;grid-template-columns:1.55fr .7fr;gap:70px;align-items:end}.hero h1,h1,h2,h3{font-family:Manrope,sans-serif;letter-spacing:-.065em;line-height:1.06}h1{font-size:clamp(54px,7vw,108px);margin:20px 0 30px}h2{font-size:clamp(38px,5vw,66px);margin:0 0 28px}h3{font-size:25px;margin:0 0 14px}.lead{font-size:clamp(19px,2vw,24px);line-height:1.45;max-width:750px;margin:0 0 34px}.hero-side{border-top:1px solid var(--ink);padding-top:20px;font-size:15px}.section{padding:90px 0;border-top:1px solid var(--line)}.grid{display:grid;grid-template-columns:1fr 1fr;gap:55px}.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:38px}.card{background:white;border:1px solid var(--line);padding:30px;min-height:230px}.num{font-size:12px;font-weight:800;margin-bottom:60px;display:block}.dark-section{background:var(--forest);color:white;padding:100px 0}.dark-section .muted{color:#F1DCD7}.step{border-top:1px solid #9D7777;padding:20px 0;display:grid;grid-template-columns:40px 1fr;gap:20px}.step p{margin:0}.cta{padding:100px 0;background:var(--accent)}.cta h2{max-width:900px}.footer{padding:35px 0}.footer .wrap{display:flex;justify-content:space-between;gap:20px;font-size:13px}.page-intro{padding:100px 0 75px;max-width:920px}.page-intro h1{font-size:clamp(55px,7vw,90px)}.note{border-left:4px solid var(--forest);padding:8px 0 8px 24px;max-width:690px}.case{display:grid;grid-template-columns:.5fr 1fr;gap:35px;padding:36px 0;border-top:1px solid var(--line)}.case p{margin-top:0}.portrait{aspect-ratio:4/5;background:#EAD6D2;display:grid;place-items:center;color:#744046;text-align:center;padding:25px;font-size:14px}.about-grid{display:grid;grid-template-columns:1fr .75fr;gap:90px;align-items:start}.muted{opacity:.75}.small{font-size:14px}.mobile-book{display:none}@media(max-width:760px){.nav{min-height:72px;flex-wrap:wrap;padding:16px 0}.brand{font-size:18px}.links{order:3;width:100%;justify-content:space-between;gap:12px;padding-top:8px}.links a{font-size:13px}.nav>.button{display:none}.hero{padding:70px 0;display:block}.hero-side{margin-top:65px}.section,.dark-section,.cta{padding:65px 0}.grid,.cards,.about-grid,.case{grid-template-columns:1fr;gap:24px}.card{min-height:unset}.num{margin-bottom:35px}.page-intro{padding:70px 0 45px}.case{gap:4px}.footer .wrap{display:block}.mobile-book{display:inline-flex}}

.portrait-photo{display:block;width:100%;height:auto;aspect-ratio:4/5;object-fit:cover;object-position:center 35%}.hero-photo{display:block;width:100%;aspect-ratio:4/3;object-fit:cover;object-position:55% center;margin-bottom:25px}@media(max-width:760px){.hero-photo{max-width:480px}}

.case-story{display:grid;grid-template-columns:minmax(210px,310px) minmax(0,1fr);gap:clamp(30px,6vw,90px);padding:52px 0;border-top:1px solid var(--line);align-items:start}.case-story:first-child{border-top:0;padding-top:0}.case-story img{width:100%;height:auto;aspect-ratio:1;object-fit:cover;display:block}.case-story h2{font-size:clamp(38px,4.5vw,62px);margin:10px 0 20px}.case-story p{max-width:660px}.case-lead{font-size:22px;line-height:1.4;font-weight:600;margin-bottom:24px}@media(max-width:760px){.case-story{grid-template-columns:1fr;gap:25px}.case-story img{max-width:400px}.case-story h2{margin-top:4px}}

.ideas-grid{display:grid;grid-template-columns:1.2fr .65fr;gap:clamp(40px,8vw,120px);align-items:start}.ideas-grid p{max-width:680px}.book-reference{margin:0}.book-reference img{width:100%;height:auto;display:block;box-shadow:12px 16px 0 #EAD6D2}.book-reference figcaption{font-size:13px;line-height:1.4;margin-top:29px;color:#6D4948}@media(max-width:760px){.ideas-grid{grid-template-columns:1fr}.book-reference{max-width:300px}}

.shift{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin:30px 0}.shift>div{padding:23px;border:1px solid var(--line);background:#fff}.shift>div+div{background:#F3DEDA;border-color:#D6AAA8}.shift p{margin:14px 0 0;font-size:16px}.shift-label{display:block;font-size:12px;font-weight:800;text-transform:uppercase;letter-spacing:.11em}.case-takeaway{font-weight:700;font-size:18px;line-height:1.45;border-left:3px solid var(--ink);padding-left:18px}@media(max-width:760px){.shift{grid-template-columns:1fr}}